Your methodology, your framework, your AI coach
Choose from 10 built-in sales methodologies or create your own custom framework. Sales Seraph coaches you in real time based on whichever approach fits your selling style, from NEPQ-based emotional selling to MEDDIC enterprise qualification. Plus 8 closing styles to finish strong.
10 built-in methodologies for every selling style
Sales is not one-size-fits-all. The approach that works for a transactional SaaS sale is completely wrong for a six-figure consulting engagement. That is why Sales Seraph ships with 10 distinct, fully developed sales methodology frameworks that you can select and switch between based on what you are selling and who you are selling to.
Each methodology is not just a label. It fundamentally changes how Sales Seraph coaches you during a live call. Select EMOTIVE (based on NEPQ principles) and the AI will prompt you toward emotion-based questions and neuro-emotional persuasion techniques. Select SITUATION (based on SPIN) and it will guide you through systematic Situation, Problem, Implication, and Need-Payoff questioning. Select CHALLENGER and the coaching shifts to teaching, tailoring, and taking control of the conversation.
- EMOTIVE (NEPQ): Neuro-emotional persuasion questioning that connects with prospects on an emotional level
- SITUATION (SPIN): Systematic questioning through Situation, Problem, Implication, and Need-Payoff stages
- CHALLENGER: Teach, tailor, and take control to reframe how prospects think about their problems
- METRIC (MEDDIC): Enterprise qualification through Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion
- PAIN (Sandler): Pain-focused selling that uncovers deep motivations before presenting solutions
- VALUE: Anchoring every conversation in the measurable business value your solution delivers
More frameworks and custom methodology support
Beyond the core six, Sales Seraph includes four additional methodology frameworks designed for specific selling scenarios. CLOSER provides a structured framework for high-pressure, single-call closing environments. COLD Calling offers a methodology purpose-built for outbound prospecting calls where you have seconds to earn attention. 10X SALES delivers an aggressive, momentum-based approach for reps who thrive on energy and urgency.
And if none of the built-in methodologies match how your organization sells, the CUSTOM option lets you define your own framework from the ground up. Upload your sales playbook, define your stages, specify the behaviors you want coached, and Sales Seraph will deliver real-time prompts aligned to your proprietary process. This is particularly valuable for organizations that have invested heavily in developing their own sales methodology and want AI coaching that reinforces it.
- CLOSER: Structured framework for high-conversion, single-call or short-cycle sales
- COLD Calling: Purpose-built methodology for outbound prospecting and cold outreach
- 10X SALES: High-energy, momentum-driven approach for aggressive sales environments
- CUSTOM: Build your own methodology framework with custom stages, prompts, and scoring criteria
8 closing styles to finish every deal strong
Getting the methodology right throughout the call is only half the battle. The close is where deals are won or lost, and different situations call for different closing approaches. Sales Seraph includes 8 distinct closing styles that you can select based on the prospect's personality, the deal dynamics, and your own strengths.
When the AI detects closing readiness signals in the conversation, it suggests the closing technique most likely to succeed based on the context of the current call. A prospect who has been highly analytical throughout the conversation might respond best to a summary close that recaps the logical case. A prospect who has been emotionally engaged might convert with an assumptive close that treats the decision as already made.
These closing styles work in conjunction with your selected methodology. If you are running a Sandler pain-based approach, the closing suggestions will be consistent with that framework's philosophy. If you are using Challenger, the closing techniques will align with teaching and reframing principles.
Methodology adherence scoring and improvement tracking
Selecting a methodology is the easy part. Actually following it under the pressure of a live conversation is where most reps struggle. Sales Seraph tracks your adherence to your chosen methodology throughout every call and provides a detailed adherence score in your post-call analysis.
Did you ask enough SPIN-style implication questions, or did you rush to the pitch? Did you maintain the Challenger teaching posture, or did you slip into reactive mode when the prospect pushed back? Did you properly qualify MEDDIC criteria before moving to a proposal? The adherence score tells you exactly how well you executed your chosen framework.
Over time, this creates a powerful feedback loop. You select a methodology, practice it on real calls, get scored on your execution, identify gaps, and improve. It is like having a methodology-certified sales coach reviewing every single call and giving you specific, actionable feedback.
Choosing the right sales methodology for your team
The right methodology depends on what you sell, who you sell to, and how your prospects make decisions. Sales Seraph makes it easy to experiment. Try SPIN for a week, switch to Challenger the next, and let the data show you which approach produces the best results for your specific selling environment.
For sales leaders managing teams with varying experience levels, the methodology framework provides a common language and a structured coaching tool. New reps can be onboarded onto your chosen methodology with real-time AI support from their very first call, accelerating ramp time dramatically.
Sell the way you were trained to sell
Pick your methodology, start a session, and let Sales Seraph coach you through every stage. Try it free and see how methodology-aligned AI coaching transforms your call performance.
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